Say hello to messaging
that positions you as the
Brené Brown of your industry.

And goodbye to sounding boring or like your competition’s clone.
Say hello to messaging
that positions you as the
Brené Brown of your industry.

And goodbye to sounding boring
or like you competition's clone.

Services

Dare to succeed.

I help courageous women entrepreneurs transform their website messaging from “ho-hum” to “Hey, I need you now!” that gets them booked solid…

(Like my client who consistently gets $8K gigs when she uses her website language on sales calls.)

Consider me the Napa Cabernet to your Godiva truffles if you’re…

  • Ready to invest in copy that positions you as the high-end, relatable expert you are.
  • Willing to show up, dig deep, and give it your all, so I can give mine.
  • Allergic to boring “corporate speak.”
  • Collaborative, coachable, and kind. (Michelle Obama would hang with you.)
  • Open to sharing about the imperfect, kickass, quirky, giving, fun, and other human sides of you. Saddle sores and all.

 

Her new About page inspires her to inspire girls.

“Melissa showed me how to be more strategic in talking about who I am and why my clients love working with me. Now I’m proud to send people to my website. The copy inspires me to keep doing what I do. That alone is priceless!”

—Laura Hayes

Founder, The Brave Girl Project

3 WAYS TO BUCK BORING COPY

1
“About Page Quick Fix”
AUDIT + FEEDBACK SESSION
ON YOUR EXISTING ABOUT PAGE

$695-$895

SHOW ME THE DETAILS

2
“All About Us Accelerator”
A DONE-FOR-YOU
SUPER ABOUT PAGE + 2
MUST-HAVE BUSINESS BIOS

$3,495

SHOW ME THE DETAILS

3
“Hand Over the Reins”
1:1 Done-For-You
Custom Website
Copy

Starting at $9,995

SHOW ME THE DETAILS

Sisters now have consistent messaging and sales.

“Melissa brought out the best of us—asking great questions then weaving our answers into a unique “Our Story.” We now have consistency in our brand messaging around who we are and what we do, and it shows in our sales. We’re forever grateful!”

—Lauren Card, Artist

2 Sisters Dream Studio

Got one foot in the stirrup?

These FAQs should help…

Q. How do I know if we’re a good fit?

I work with all kinds of successful women entrepreneurs and small business owners— the kind who are ready to be bold and share their stories. But the best way to get a chemistry reading and see how I can best help you would be to book a discovery call.

Q. How can I be assured you’ll capture my business and the real me?
I’ve worked with major brands like Disneyland Resort, Continental Airlines, Don Francisco Coffee, and Prudential. But just as important are the 100+ small but mighty brands I’ve helped stand out and grow. Capturing voice is my specialty (like James Corden is to Carpool Karaoke).
Q. What if I won’t be ready to start for a few months?

My months get filled fast, especially for the “Hand Over The Reins” website copy. Snag a spot as soon as possible even if we won’t be starting for a few weeks (or months!).

Q. Can you redesign my website as well?

While I don’t design websites, I can connect you with talented people who do. Want my help collaborating with a web designer to help get your visual presence in line with your verbal brand persona? Can do! It’s a popular add-on for my done-for-you website clients.

Q. What if I have other questions?

I’m happy to answer them. First, just fill out this short form so we can schedule a call and go over any questions you have. Let’s see if we’re a good fit!

He got the director’s thumbs up (and a standing ovation)!

“With the documentary, TRAMUNTANA, we struggled with our ‘why’ story. But you eloquently and concisely constructed the narrative—with no changes from the director! I’ve been your client since ’92 and over the years, you’ve gracefully rescued me when needed. You’re always on budget, you’re always on time. And always, a job well done!”

—Reginald Lathan

CEO, Fullcourt Press Films

Let’s give your website a
serious messaging makeover.

Get started here

Grab 7 Simple Tweaks to Take Your About Page from “Who are you?” to “OMG, I need you!”

You’ll also get my occasional, unboring newsletter with helpful tips and insights. You can unsubscribe anytime. Discover Project Management courses that focus on skills like project planning, risk management, and team leadership.

 

  • THE APPROACH:

    Sometimes you really don’t need to reinvent the wheel.

    Let’s take a look at your current About page and identify ways to dial up the key factors that boost trust, likability, and credibility.

    I’ll review where you’re at. Then on a 60-minute Zoom session, I’ll make recommendations to help you spark more connections and conversations with your ideal clients.

     

    WHAT’S INCLUDED:

    • I’ll preview your current About page before our meeting

    • A 60-minute Zoom feedback session

    • Post-meeting summary of recommendations

    • Recording of the session for your reference

    • If you’d like me to review your rewrite before you publish the page, add $200.

     

    WHY DO THIS:

    1. You’ll get fresh perspective on your personal brand positioning and how that affects your ability to connect with potential clients.

    2. You’ll know what to do to boost your About page’s ability to generate trust, likability, and credibility in support of growing your business.

    3. You’ll be more confident about how you put yourself out there.

    BOOK A FREE CALL

  • THE APPROACH:

    A conventional About page is about you. A Super About page is about them—your prospective clients. And you.

    Rather than just talking about your experience, the Super About page demonstrates it by showing the reader you understand their world and what they’re struggling with.

    The page positions you as a credible solution to their challenge. And moves you that much closer to starting a relationship.

    With a LinkedIn Profile and Speaker’s Bio included, this package anchors your website and overall messaging.

    Accelerate trust. Turn your About page from a passive look back to an active business closer with your personality. Go Super. Go Us.

    WHAT’S INCLUDED:

    • An in-depth discovery process that brings clarity to your story and how you deliver value.

    • Messaging and language for your Super About page that hooks your prospect’s attention and has them asking for more.

    • A LinkedIn Profile in sync with your website messaging, plus a Speaker’s Bio to have the audience sit up and pay attention before you’ve even said a word.

     

    WHY DO THIS:

    1. The About page is the second most read page on a website (and sometimes the first). Make sure yours doesn’t default to the standard resume meets obituary.

    2. Try as you might, it’s almost impossible to write about yourself with perspective, personality and warmth—the mojo that attracts people.

    3. You know too much about yourself to know what to include, and what to leave out.

    4. Confidence is good. How you’re introduced on the web, social media and at speaking events gives you that extra boost.

    5. There’s no one like you. When your clients get who you really are and how you deliver value, you have no competition.

    BOOK A FREE CALL

  • THE APPROACH:

    You’ve got an established profitable business. Now it’s time to update your website and get it up to speed with the momentum of your company.

    You need a site that’s a winning match for the brand you’ve actually become—a website that attracts high-value clients and gets you booked out solid.

    Every page advances your story with copy that sets you apart, sounds like you, and builds the kind of trust that converts browsers into buyers.

    Ready to create the site you’ve always wanted—one that propels your business toward your dreams? Let’s chat.

    WHAT’S INCLUDED:

    • A discovery process where, through research and interviews, I get to know you, your business, and your clients well enough to connect the dots with fresh insight.

    • A fully-written website to our mutually agreed scope.

    • Two rounds of revisions to get the copy where it feels just right.

    • Recommendations for design and production to stage your story with impact and clarity.

     

    WHY DO THIS:

    1. You are the heart of your business. Your site needs to capture its beat.

    2. The people searching for the kind of difference you make need to get you, trust you, and believe you are the one to help them.

    3. The combination of a well-written and well-designed site is the tiebreaker when customers are comparing you to your competition.

    4. You need a trustworthy partner willing to go deep with you and take the vision of your site from nagging notion to magic potion.

    BOOK A FREE CALL